ASEAN as a Global Cultural Hub: What’s Next for Southeast Asian Arts and Media?
Shelley Tsang
Building a Legacy of Progress, Passion, Purpose, Innovation, and Global Cooperation.
Shelley Man Hoi Tsang, a 75th-generation descendant of the esteemed Zeng clan and direct descendant of Zengzi, one of Confucianism’s revered Four Sages, embodies a legacy that merges tradition with a relentless pursuit of growth and innovation. Born in Hong Kong, Shelley spent her formative years in her family’s historic courtyard near Zhongnanhai in Beijing—a setting that nurtured her respect for history and commitment to progress. Her family’s legacy, spanning global business, government, and military service, profoundly shaped her approach to leadership.
As founder and chairman of SIG Group Holding, Shelley has played a pivotal role in uniting her family’s ventures, drawing on her deep business acumen and purpose. Her leadership has guided the group’s expansion into emerging markets, where she has prioritized innovation and embraced transformative opportunities. Anchored by values of responsibility and collaboration, Shelley has driven impactful growth across her family’s businesses and the communities they serve.
Beyond business, Shelley’s dedication to social responsibility and global cooperation sets her apart. Representing Chinese enterprises at United Nations summits and other key global forums, she has championed values of unity and shared progress, signing landmark commitments like the Statement from Business Leaders for Renewed Global Cooperation. This commitment reflects her vision of a world where business drives not only economic growth but positive, lasting change.
Shelley’s passion for arts and culture further enriches her approach. She has actively supported initiatives that bridge commercial and creative industries, demonstrating how innovation flourishes through diverse connections. Shelley Tsang’s life is truly defined by love and passion—a love for heritage, a passion for progress, and a dedication to uplifting others. Her unique journey honours the past while building a future enriched by opportunity, integrity, and the transformative power of vision and collaboration.
Milestones of Excellence
Curating A Vibrant Lifestyle Fueled by Adventure, Creativity, and Intellectual Curiosity.
A Legacy in Motion
Guiding Journeys, Shaping Destinies, and Uniting Visions for Impact Across Generations.
A Legacy in Motion
4000 Years of Zeng Clan
With a history spanning 4,000 years, the Zeng clan has established itself as a prominent and influential lineage, originating from Qu Lie in the Xia Dynasty and flourishing under the leadership of Prince Wu of the Zeng Kingdom. The clan has expanded its reach across Henan, Shandong, and beyond the seas, becoming a source of remarkable talent in diverse fields. The Zeng clan actively collaborates with partners to promote and preserve Chinese cultural traditions, showcasing their rich heritage to the world. They are committed to preserving their culture for future generations to appreciate. Through their dedication and passion, the Zeng clan continues to be a driving force in the preservation and promotion of Chinese cultural heritage, ensuring its enduring legacy for years to come .>>> READ MORE
Preserving the Legacy of an Ancient Chinese Clan
Shelley Tsang and Family
Since 1979, Shelley's esteemed family has been invited by the Chinese State Council to showcase the traditional Chinese lifestyle. Their Beijing courtyard, located south of Zhongnanhai, warmly welcomed over 3000 distinguished guests from various countries. Over the years, the family has actively participated in global business, government, and military ventures, solidifying their influential role in these spheres. In 2019, the family elders were honoured with the "70th Anniversary of the Founding of the People's Republic of China" medal, jointly awarded by the Central Committee of the Communist Party of China, the State Council, and the Central Military Commission, as a testament to their exceptional contributions to China's development and prosperity. >>> READ MORE
The Remarkable Journey to Global Success